Embracing digital transformation: Key trends in consumer banking solutions

Over the next ten years, the United States will experience an immense transfer of wealth from older Americans to largely Millennials, Generation Z (Gen Z), and Generation X (Gen X). $16 trillion to be exact . Wouldn’t you want your financial institution to retain or acquire a piece of that pie? These consumers are about to inherit the greatest transfer of intergenerational wealth, which is a huge opportunity for financial institutions to capture deposits and establish life-long relationships. But winning trust and loyalty comes with diligence and commitment to meet the expectations of these generations. According to Alkami’s primary research , 48% of Gen Zs and Millennials have had such a bad digital experience with a financial provider that they opened a new account with another. Meaning if account holders are dissatisfied with your digital experience, they will look elsewhere, most likely without closing their existing account – opening the door to silent attrition. Many consumers leverage a multitude of financial relationships to manage their finances. They turn to different providers to deposit their paycheck, manage their budget, check their credit score, invest, make person-to-person (P2P) transfers, monitor their home value, purchase via buy now pay later, and more. […]

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