Zizzi was founded in 1999, with its first restaurant opening in Chiswick. Since then, the brand has grown to over 135 restaurants in the UK and the Republic of Ireland. Zizzi from its very beginning, has always sought to innovate and bring twists on Italian classics. The menu has evolved continuously over the past 24 years. The brand aims to constantly innovate to ensure the menu is in-line with consumer trends while bringing innovation to the table. In November of 2020, Zizzi launched what was perhaps its biggest menu change in its history, bringing lots of innovation to the table, which has now made its way out nationally. Zizzi’s digital transformation started in January 2020, with the aim of providing the UK’s leading dining experience, supported through thoughtful use of technology. “No one comes to a restaurant to have a technology experience. They come to a restaurant to connect with their friends, family and colleagues, but we wanted to use technology to make that experience better, says Azzurri Group’s digital and technology director, Joel Robinson. “We don’t believe that technology should be developed or delivered in isolation from the rest of the proposition, so what we did was really […]
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