Young People Will Now Only Go to a Restaurant if There Is an Instagram Photo Opportunity

( RestaurantNews.com ) CJ Digital, a leading restaurant marketing agency , has released data that shows how young people are likely to visit a restaurant if it provides an Instagrammable photo opportunity. The CJ Digital team surveyed 1,000 young people between the ages of 16 and 24 to find out how important an Instagram photo opportunity was when they were dining out. The results showed that an impressive 73 percent of the participants said they were more likely to visit the restaurant if they could take an Instagram-worthy photo. The survey also found that nearly half of the participants said they would take a photo of their food before eating it. Over a quarter of those surveyed said they would post their photos to Instagram, while 20 percent said they would post their photos to Snapchat or Facebook. CJ Digital’s Managing Director, Calum Ward, said the survey results highlighted how important social media is for young people when it comes to dining out. “Young people today are more connected than ever before, and they want to share their experiences with their friends and followers,” Ward said. “The survey results show that if a restaurant provides an Instagrammable photo opportunity, […]

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