A young Fresh Manager, the job title for sellers of the Korean Yakurt products, arranges dairy goods on her mobile refrigerated cart [HY] As a woman 28 years young, Kang, who sells Yakult products at offices and apartment complexes in Korea, is something of an exception in the business that largely has been dominated by ajumma (middle-aged women). Sellers of the Korean sweet probiotic drinks are known for their friendly motherly presence as they scoot around in beige uniforms on a refrigerated motorized cart full of dairy goods, and have long been referred to as Yakult ajumma. “Customers would first call me ‘Yakult ajumma’ and then be surprised that I’m not an ajumma after seeing my face,” Kang said. Like Kang, today’s Yakult ajumma are no longer just middle-aged women in their 40s and 50s but also eonni — the Korean word used affectionately to refer to females a few years older than oneself. There were only 22 people in their 20s and 30s who joined the Fresh Managers team in 2017, but that number reached around 800, or 8 percent of the total, as of December 2022, according to the company, hy, formerly known as Korea Yakult. Fresh […]
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