When putting this one thing into your business strategy, it can be a competitive advantage to help redefine your brand’s positioning. Here’s how to do it. Opinions expressed by Entrepreneur contributors are their own. When someone mentions the term user experience (UX) design to you, do you immediately think of screens and interfaces? Well, that’s part of it, but the subject matter goes way deeper than that. Implemented in the right way, it can even be mission-critical for your business. In this potentially shaky economy, growth shouldn’t be your only mission. Consumer-driven value and the underlying goal to solve deep-rooted and complex user problems are what will stick. It will become necessary to identify the users’ needs before stepping into the market — which is where UX design comes in. Whether you are selling digital products, physical products, services, platforms or anything else, ruthlessly focusing on your users (customers and potential customers) is not optional — it’s a necessity. It is the ultimate de-risker of failure and ensures you thrive even in tough times. Getting real about the term UX Before understanding how UX design can supercharge your business, let’s set the stage on terminology. The term UX design […]
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