The thermos, or insulated drinkware, is often said to be one of the greatest inventions ever. That is because it keeps hot liquid hot and cold liquid cold. How does it know which one? One of the leading producers of insulated drinkware is Yeti Holdings Inc. (NYSE:YETI). Although the companys founding was based on high-end camping and hunting coolers, drinkware now accounts for 59.4% of revenue based on 2022 results. Primary products include hard and soft-sided coolers, outdoor equipment and a large variety of drinkware. YETI 15-Year Financial Data The intrinsic value of YETI Peter Lynch Chart of YETI Yeti Holdings: A Potential Long-Term, Small-Cap Opportunity In 2006, the company was founded by avid outdoorsmen who were frustrated with equipment that could not keep pace with dedicated interests in hunting and fishing. A nearly indestructible hard-sided cooler with superior ice retention was the first key product for the company. Based in Austin, Texas, it currently has a market capitalization of $3.4 billion. Strategic growth plans The company has outlined how it plans to continue its historic growth trajectory. The first is to expand its customer base through increasing the gifting aspect of its products beyond Christmas and birthdays. Another […]