World Athletics and Deloitte announce new global partnership

World Athletics World Athletics and Deloitte today (17) announced a new global partnership to support and accelerate the digital transformation and innovation needs of World Athletics over the next six years. Deloitte, the world’s largest management consulting firm, will provide a wide range of digital consulting services and sports operations and platforms to World Athletics and the World Athletics Series events from 1 January 2024 until 31 December 2029. This partnership builds on the strength of the existing relationship between World Athletics and Deloitte and will develop synergies with Deloitte’s recent IOC TOP Partnership. World Athletics President Sebastian Coe welcomed Deloitte to the organisation’s suite of global partners, saying: “Global organisations like Deloitte understand the opportunities and challenges that we have as a worldwide federation of 214 members and can provide the strategic advice and services we need wherever we are operating. We have already benefitted from the expertise Deloitte has to offer, especially in digital transformation and data analytics, and we’re delighted that we have reached a formal agreement which will help World Athletics achieve our innovation and growth agenda over the next six years.” Sami Rahal, CEO Deloitte Central Europe, said: “This strategic collaboration symbolises our mutual […]

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