WNS’ Keshav Murugesh on why organisations must integrate AI and human intelligence

The business transformation landscape has undergone significant changes in the artificial intelligence (AI) and digital era, with many organisations now focusing on leveraging AI to optimise operations, improve customer experiences, gain deeper insights from data, and fundamentally rethink their business models, in contrast to traditional transformation methods. In an interview with TechCircle, Keshav R. Murugesh, Group CEO of WNS, offers valuable perspectives on how AI and other digital technologies are reshaping business environments, with specific examples of WNS. He highlights the tangible benefits these technologies provide and outlines steps for CXOs to embark on their digital-driven business transformation journey. Edited excerpts. Despite efforts, several digital transformation projects have failed. What could be the reason behind this and what steps should businesses take to ensure a successful DT? Many digital transformation (DT) projects fail despite efforts to implement them. Key reasons for these failures include insufficient groundwork, lack of domain expertise, data readiness, collaboration, and a culture adaptable to change. Businesses should engage digital-led transformation partners to bridge expertise gaps, ensure data literacy, and foster cross-functional communication. An adaptable culture that prioritises upskilling and continuous learning is also vital to address concerns about job displacement. How have technologies like AI/Gen […]

You may also like...