Instagram is relegating the Shop tab in favour of a renewed focus on content creation on the homepage. What does it mean for fashion and beauty brands? Photo: Phil Oh This article on Instagram Shop is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker, weekly Technology and Sustainability Edits and exclusive event invitations, sign up for Membership here . Instagram’s Shop tab is losing its prime spot on the app’s homepage navigation and will be relegated to the settings page from February, as the social media platform seeks to better align with consumer shopping habits. It’s a catalyst for brands to rethink their commerce-related goals on Instagram, experts say. To continue reading, become a Member Benefits include: • Insider insights, expert analysis and behind-the-scenes reporting on the global luxury industry • The Vogue Business 100 Innovators list of fashion and beauty’s changemakers • The NFT Tracker and TikTok Trend Tracker • Weekly Technology, Sustainability and Future Edit newsletters • Invitations to exclusive events and Member meet-ups Join today for as little as $22 / £16.67 a month. SEE ALL BENEFITS
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