Photos: Nordstrom/Henna & Hijabs American Dream, the mega entertainment and retail complex in East Rutherford, NJ, announced plans to open The Address , billed as “the world’s first modest fashion department store” for Muslims, Orthodox Jews and others requiring or seeking cover-up styles. The 55,000-square-foot space will sell “the world’s most sought-after modest brands” and feature weekly events, fashion shows and personal styling services. “We know the modest trend has seen a global boom in mainstream fashion in recent years,” said American Dream CEO Don Ghermezian, in a press release. “This is a movement, and these savvy shoppers remain underserved by brick-and-mortar stores.” Modest garments are usually defined by higher necklines, longer hemlines and sleeves, and looser fits, and are often worn for religious reasons. Some branches of Christianity and Orthodox Judaism subscribe to a way of dressing that is not revealing, but modest fashion is inextricably linked with the Islamic religion. The fashion trend erupted after Dolce & Gabbana released a collection of hijabs and abayas (ankle-length robes) in 2016 targeting Muslim shoppers in the Middle East, followed by similar collections from other fashion houses. Nike, H&M, Mango, ASOS, Gap, DKNY and Uniqlo have also put out modest […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
