getty Relationships are built on trust. Earning and maintaining a customer’s trust, however, is complex and multidimensional. At the service execution level, it requires competency, commitment and consistency. For customer communications, it requires clarity and a deep understanding of the customer’s needs and preferences. Around brand identity and message tone, it requires compassion, humility and a strong sense of morals. In terms of the information a customer is willing to share, it requires systems and processes that ensure maximum security and protection. Hard to build and even harder to regain once lost, trust may just be the most powerful five-letter word in banking today. If we narrow it down, trust falls into two categories: delivering consistently exceptional and personalized customer experiences, and protecting customers and their data from cyberattacks. The Balance Between Digital Transformation And Humanization It makes sense that trust would be so integral to ensuring customer loyalty in banking. After all, we’re putting our money and our livelihoods into banks. If we don’t trust the people and organizations tasked with taking care of our money, what is left in the relationship? A customer recently shared she has been with the same bank since she opened her first […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
