businessman with a bicycle Sustainability is business critical Across Europe, entire industries and organisations face the challenge of building sustainability into their strategies. It’s no longer enough to simply be a profitable business. Companies must tread lightly on the planet, its resources and society, and those that don’t will struggle to compete with those that do. We are at the dawn of the sustainable enterprise. European firms can no longer just pay lip service to sustainability. Not only is there increased public awareness of climate change and societal pressure to tackle its causes, but regulators are also responding with laws to ensure businesses and financial institutions play their role in Europe reaching its climate targets. As a result, organisations will need to comply with sweeping proposals under the European Green Deal , and with legally binding plans to reduce harmful emissions by 55% by 2030 and advance a Just Transition. Taken together, these developments constitute serious challenges for organisations that are yet to introduce comprehensive sustainability strategies. They are likely to struggle to attract talent, as employees are now laser-focused on companies’ environmental and social credentials and values . Then there is the fact that sustainability can have considerable […]