Why stakeholders are central to digital transformation

In today’s constantly changing landscape, businesses must stay ahead of the curve to remain competitive. Digital transformation has become a buzzword in recent years, with companies scrambling to adopt new technologies and processes to keep up with the times. However, according to McKinsey, 70% of these initiatives fail to deliver the expected results, leaving organisations wondering why. The answer lies in understanding the real needs of stakeholders with a human-centred approach. Let’s not forget that a stakeholder is anyone who has an interest in the outcome of a project or initiative. This can include employees, customers, suppliers, shareholders, regulators, and even the community at large. Each stakeholder group has different needs and expectations that must be taken into account when implementing a digital change programme. Why is it important to understand stakeholder needs? One of the biggest mistakes that companies make when undergoing any change project — or even attempting to remain relevant — is assuming that they know what their stakeholders want. This can lead to a one-size-fits-all approach that does not meet the specific needs of individual groups and can alienate people who may have additional — not to mention evolving — requirements. Instead, businesses must recognise, […]

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