getty There is no denying that social commerce has been growing at a breakneck pace globally. A $1.2 trillion industry , social commerce uses the power of social networks and communities to buy and sell goods. This new way of commerce has been pivotal in providing access and empowering those in parts of the world that may not have easy access to the most basic necessities. In Southeast Asia, social commerce is poised to be a $13 billion industry alone, and in Indonesia, where I sit, the industry has been growing by 55% annually . I believe that social commerce will be pivotal in not just transforming how micro, small and medium enterprises (MSMEs) do commerce but critical in uplifting the economy and its people. To put it into perspective, being the fourth most populous country in the world, Indonesia’s MSMEs make up 61% of the country’s GDP . They are local business owners, many of whom are mothers and daughters. In fact, over 60% of the 37 million MSMEs were managed by women in tier-3 and tier-4 markets in 2018. The number may be even higher now, with almost 65 million MSMEs recorded as of 2021. These female […]