Why businesses must go ‘back to basics’ to thrive in uncertainty

Istock 1674139337 From disruptive tech innovations such as generative AI to turbulent economic data spooking businesses and requiring a retrenchment of staff, it’s a tough time to be a business leader. A 2023 survey by The Economist , commissioned by enterprise software company Planview, lays bare business leaders’ worries: 85% of executives admit their organisations struggle to adapt to change effectively. And although nearly a third of leaders view technology as crucial for strategy implementation, there is a growing recognition that rushing into innovation investments without proper planning can lead to costly missteps. “Everybody is punch-drunk with change, with disruption, with the whipsaw effect of market challenges and black swan events around the world,” says David Stevens, chief revenue officer for Europe, the Middle East and Africa at Planview. “Global businesses are having to respond rapidly to stay competitive while also needing to drive down costs.” Everybody is punch-drunk with change, with disruption, with the whipsaw effect of market challenges Narrowed horizons In recent years, volatility has meant strategic planning has taken a back seat. Companies used to plan on a three-to-five-year horizon. “They’re struggling to stick to a three-to-five-month plan right now,” Stevens says. The most successful businesses […]

You may also like...