PR pro, president of Dalton Agency’s Nashville office, author of "The Joy of Propaganda: The How and Why of Public Relations and Marketing.” getty Propaganda is everywhere today—in the advertisements you see, the news stories about products and businesses you read, the storyline in movies you follow along, and all over social media. Due to this ubiquity of propaganda, it is important for business owners to know the difference between white, gray and black propaganda—so you know when you are crossing a line—because a successful business must know how to use propaganda ethically to advance its interests. It is simply the current we swim in. White propaganda, which encompasses most public relations/publicity activities, involves communicating a message from a known source. For instance, when a PR person places a news story about the local bank’s $100,000 donation to the local hospital in the local newspaper, both the hospital and the bank are clearly identified in the news story, and it is certainly implied—if not stated directly—that this story ensued because both the hospital and the bank want to be seen in a certain way by the community and that they will benefit from this perception. That is, their intentions […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
