Which sectors could thrive from digital transformation?

Historically, some sectors have moved towards a digital transformation quickly, while others have taken longer to progress. Here, we will look at how living in the per-digitalised age can be dangerous, as well as issues surrounding companies falling behind their competitors, and how and why traditional processes can be changed. Digital transformation happens when companies shift away from traditional methods and introduce technology as a fundamental part of their strategy. This can take place through either digital technology being integrated into an organization or through a cultural shift within the business. There are numerous ways for digital transformation to be introduced, and there is a plethora of companies that showcase how to do this excellently. During the Covid outbreak in 2020, coffee chain Starbucks successfully performed a digital transformation, making changes throughout the organization. They revamped their loyalty scheme, resulting in the Starbucks Rewards app, and utilized technology to allow remote ordering and specific, pick-up-only outlets. This was something at the time that allowed the company to keep operating at a time when traditional methods would have resulted in many, if not all, outlets remaining closed. Similarly, UK competitor Costa Coffee has overseen a change towards a more digital […]

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