Brands neglecting out-of-home (OOH) TV risk missing out on serving unskippable content to their desired audience, argues Robert Hicks of OOH agency C-Screens. Out-of-home (OOH) TV: the underdog of the digital transformation? / Albert Dehon ‘Digital transformation’ is a big, broad phrase. It means very different things to different people. My daughter thinks it means being able to play Fortnite online, while broadcasting, and using her mobile phone at the same time. My younger son thinks it means automatic flushing toilets and online schooling. Television was invented in 1927. Now, almost 100 years later, it’s still cited as a key component in digital transformation: a medium that continues to inform, entertain, and lead the charge in digital progress. A nation of screen lovers Digital advancement (or transformation), in this context, relates to how production and technology have allowed consumers to watch what they want, when they want, and how they want. Unlike ye olde linear broadcast TV, digital options also give consumers the ability to pre-record and skip advertising. While digital advancements enable consumers to curate their own content, they also present a challenge to advertisers who (funnily enough) are not keen on their creative messages being erased from […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
