Image Credits: Bohdan Skrypnyk / Getty Images A startup begins as an idea, an inkling. Maybe the founder sees a pain point and thinks they can solve it with a bit of technology and shift an industry, but it doesn’t always go quite as planned. That’s what ShelfLife founder Lillian Cartwright found when she launched her startup. As the economy turned last year, and venture capital dried up, Cartwright was forced to shut down her company, taking the painful lessons she learned and moving on to whatever comes next. When she started out, though, Cartwright believed that the beverage industry was ripe for digital transformation. While she was in graduate school at Harvard a few years ago, she came up with the idea of starting a hard seltzer business. She soon learned that sourcing the ingredients was harder than she imagined, and she began to envision a business, a two-sided marketplace where companies could find ingredients, negotiate a price, and invoice and pay — all in one convenient place. It sounds like an idea an industry caught up in paper and manual processes would embrace, but Carwright would learn that she might have moved a bit too fast, especially […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
