What the ‘New Normal’ Will Look Like for Businesses This Year

At long last, businesses and consumers will be able to settle into their new rhythms in 2023 — but what are they? Opinions expressed by Entrepreneur contributors are their own. Let’s all cross our fingers and hope that the worst of the pandemic is behind us. Now that we’ve done it, let’s talk about what the " new normal " will look like. In the back office and out on the floor, the seismic shifts that have rocked businesses for the past three years are finally starting to stabilize. Here is how the major trends for spending and staffing are likely to shake out. Farewell to spending swings For much of the pandemic, people focused their spending on goods that could be delivered to and consumed in their homes. Going out wasn’t really an option, and even when it was, there were risks and limitations — so they ordered takeout and saved their money for better days. Those better days came last spring. With arms full of boosters and bank accounts full of savings, consumers left their homes in huge numbers to partake of restaurant meals, concerts, sporting events, and flights to sunnier climes. It was an economy-shifting combination: […]

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