Digital transformation is a foundational change in how an organization delivers value to its customers. Here’s what transformation entails, along with tips to ensure your company is on the correct course. Credit: Shutterstock / Gorodenkoff Digital transformation definition Digital transformation is an organization-wide strategy aimed at leveraging digital technologies to modernize key business processes and to introduce new services that better engage customers, support employees, improve operations, and drive business value to the bottom line. When done correctly, digital transformation becomes embedded in the enterprise strategy, with the organization’s CEO, executive team, and entire workforce embracing digital transformation as a continual reinvention essential to the organization’s success. Why digital transformation matters With technology disrupting every industry, digital transformation, also sometimes referred to as DX, has become an existential need for nearly every organization today. Because digital transformation involves integrating digital technologies into all aspects of business operations to improve products and services, streamline processes, and introduce new revenue streams, digital transformation has become the No. 1 strategy for organizations seeking to reinvent their operations and business models for the modern business era. Figures from PwC’s 2024 Global CEO Survey indicate just how pervasive the need for transformation has become, […]