Authors Keith O’Brien Writer, IBM Consulting Amanda Downie Editorial Content Strategist, IBM Mark Scapicchio Content Director Digital transformation is a business strategy initiative that incorporates digital technology across all areas of an organization. It evaluates and modernizes an organization’s processes, products, operations and technology stack to enable continual, rapid, customer-driven innovation. Today customers expect to be able to conduct their business, do their work and live their lives by using the latest technology advances. They expect this ability from wherever they are, anytime they want, by using the device of their choice and with all the supporting information and personalized content they need close at hand. The ultimate goal of digital transformation is to meet these expectations. Every organization’s digital transformation implementation is different. It can begin with a single focused technology project, or as a comprehensive enterprise-wide initiative. It can range from integrating digital technology and digital solutions into existing processes and products, to reinventing processes and products or creating entirely new revenue streams by using still-emerging technologies. But experts agree that digital transformation is as much about business transformation and change management as it is about replacing analog processes or modernizing existing IT. While often led by […]