What is digital transformation?

Digital transformation is the fundamental rewiring of how an organization operates. The goal of a digital transformation, as outlined in the new McKinsey book Rewired: A McKinsey Guide to Outcompeting in the Age of Digital and AI (Wiley, June 20, 2023), should be to build a competitive advantage by continuously deploying tech at scale to improve customer experience and lower costs. Get to know and directly engage with senior McKinsey experts on digital transformation. Eric Lamarre is a senior partner in McKinsey’s Boston office; Harry Robinson is a senior partner in the Southern California office; Jeff Galvin is a senior partner in the Tokyo office; Kate Smaje is a senior partner in the London office; Kia Javanmardian , Naufal Khan , and Vik Sohoni are senior partners in the Chicago office; Lareina Yee is a senior partner in the Bay Area office; Richard Sellschop is a senior partner in the Stamford, Connecticut, office; Rodney Zemmel is a senior partner in the New York office; and Simon Blackburn is a senior partner in the Sydney office. Like any commonly used phrase, “digital transformation” has devolved into a catchall term that means different things to different people. That’s a problem. Digital […]

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