What is digital transformation?

Digital transformation is the fundamental rewiring of how an organization operates. The goal of a digital transformation, as outlined in the new McKinsey book Rewired: A McKinsey Guide to Outcompeting in the Age of Digital and AI (Wiley, June 20, 2023), should be to build a competitive advantage by continuously deploying tech at scale to improve customer experience and lower costs. Most Popular Insights The economic potential of generative AI: The next productivity frontier The Gen Z equation Investing in middle managers pays off—literally The agricultural transition: Building a sustainable future Beyond belt-tightening: How marketing can drive resiliency during uncertain times Like many commonly used phrases, “digital transformation” has devolved into a catchall term that means different things to different people. That’s a problem. Digital transformation is critical for organizations to not only compete but survive. If leaders can’t be clear about what a digital transformation is—and align their organization around a specific program—they can’t expect to be successful. Digital transformations are different from regular business transformations , in both small and big ways. For one thing, business transformations usually end once a new behavior has been achieved. Digital transformations, on the other hand, are long-term efforts to rewire […]

You may also like...