Choice Hotels International CIO Brian Kirkland is at the head of a forward-looking sustainability effort fueled by a cloud-native imperative to deliver digital innovations to both franchisees and guests. Credit: Choice Hotels International / Elliott O’Donovan Choice Hotels, the Maryland-based multinational hotel chain, is a $10 billion, 80-year-old hospitality company with about 7,500 hotels in 46 countries. And with such a presence of history and reputation in the market, it had the foresight and resources to make early investment and commitment to dovetailing its digital transformation with sustainability. A lot of this was, in recent years, borne out of a strong partnership with Amazon Web Services, so Choice became able to benefit from cost savings and energy efficiencies, while utilizing many related services AWS offers—such as analytics and AI—to advance its digital offerings. “Sustainability is one of our main drivers,” says Kirkland. “Usually when a company looks to go to the cloud, it wants to take advantage of the tech, get the ability to scale on demand, and manage cost differently. But a big benefit you get is a step up on sustainability, to be more efficient with workloads, and to use technology that uses less compute power, which, […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
