President & CEO of BBB National Programs , a non-profit organization dedicated to fostering a more accountable, trustworthy marketplace. getty While business, according to the new Edelman Trust Barometer , continues to gain trust around the world, those operating in the cryptocurrency industry are facing some stiff trust headwinds. Crypto is not just suffering due to the alleged malfeasance of Sam Bankman-Fried , but also due to the array of issues that the industry has brought upon itself in the past two years, particularly in the realm of social media . While many associate the Securities and Exchange Commission (SEC) with regulating cryptocurrency in the U.S., the Federal Trade Commission (FTC) has an important role in enforcing consumer protection laws, requiring that all advertising be truthful and accurate and that influencers and spokespeople are transparent about when they are compensated for things like reviews or endorsements. According to December 2022 reporting from Bloomberg and others, the FTC is probing several crypto firms over allegations their advertisements were deceptive or misleading. For example, cryptocurrency exchange FTX is charged with investors making false advertising claims. And in November, the National Advertising Division of my organization, BBB National Programs, brought a case […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
