Creative Director of ArtVersion , a Chicago design consultancy. We craft ideal user experiences for the world’s most innovative companies. getty Most, if not all, people thoroughly enjoy an experience that’s tailored to their specific needs and interests. It makes an experience unique and allows for simplicity and convenience. Although not necessarily new to the realm of web design, personalization is being used much more frequently for branding and marketing objectives. Personalization can be used in many ways, but the overall intent is the same: Forget about the concept of the “average user” and replace it with an experience that’s specific to individual needs. Personalization is a subtle, powerful touch that can make your business’s website more engaging. What Is Website Personalization? Website personalization is the process of curating a unique experience for users when they interact with a site. Rather than providing an experience that is the same for all users, personalization brings it down to an individual level. This increases the value of an experience for users and acknowledges their individuality. You’ve probably come across personalized digital products before—perhaps websites or apps that welcome you to their landing page with your first name, or e-commerce sites that […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
