Todd Van Hoosear/Flickr The Knight Foundation awarded a one-time $250,000 grant supporting WBUR’s digital transformation and a partnership with Greater Public to share what it learns during the process. The grant, provided through Knight’s $150 million commitment to the Press Forward initiative supporting local journalism, puts the Boston station over its $9 million goal for the Catapult Initiative, which is implementing multiple strategies to retool WBUR’s fundraising infrastructure and improve its understanding of digital audiences. Board members and individual donors also contributed to WBUR’s fundraising campaign. The station is more than a year into Catapult, which includes transitioning its data to Salesforce. That work was a “huge deal,” CEO Margaret Low said, because the station’s audience and donor data “was everywhere and anywhere.” Low “We know that in the digital age you can’t rely on pledge drives and direct mail alone to fuel membership efforts,” Low told Current. “We need to really get to know and understand each and every person’s interaction with WBUR across every platform.” Catapult’s overarching goal is to create a better user experience for WBUR audience members by developing a better understanding of their interests and the different ways they interact with the station. WBUR […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
