Voyaging on turbulent waters far from home, early sailors ventured in fear of legendary sea monsters – monsters created to explain what was unknown, and which came to life through the many vivid stories that were shared on ship and shore. Fast forward to 2023 and the maritime industry finds itself equally in the thrall of a more modern breed of mythical monster as it faces one of the most turbulent periods in its long history. These monsters appear in the stories we tell ourselves about the uncharted waters of digital transformation today, revealing our fears of what a tech-dominated future might look like – and how we might navigate a safe route to get there. To that end, we’ve set out to battle these beasts by surveying a broad cross-section of maritime professionals across EMEA, the US and APAC about their concerns, and what they and we believe the industry can do to successfully adopt innovative maritime technologies. Debunking the mythical beasts of maritime digital transformation In producing our report, we confirmed that two of these monsters that exist in the maritime psyche today pose urgent challenges that will see organisations either fail, survive, or thrive in the […]
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