Recently, the UNC Kenan–Flagler Business School featured UNC Hussman alumna Stephanie Mahin ’17 (Ph.D.) in an article about her work as a faculty member at UNC Kenan-Flagler and her research focusing on the ways organizations use social media to engage with a range of stakeholders. The article also mentions her work with Hussman Associate Professor Victoria Smith Ekstrand examining how #BlackLivesMatter trademark applications are treated. Read the full story on UNC Kenan-Flagler’s website or below. One of the most compelling stories of Professor Stephanie Mahin ’s career is unfolding day by day, tweet by tweet. Since joining the UNC Kenan-Flagler Business School faculty in 2018, the former journalist and public relations practitioner has focused on the ways organizations use social media to engage with a range of stakeholders — for better or for worse. Following the murder of George Floyd in May 2020, Mahin’s courses and research have an extra layer of evolving complexity that reflects corporate social advocacy shifting to activism. Employees increasingly expect the businesses they work for to be clear about their stance on heated issues such as systemic racism, homophobia and gender inequality. Many consumers now have the same demands. Talking the talk is not […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
