Vietnamese retailers accelerate digital transformation

Vietnam’s retail sector is rapidly advancing in terms of digital transformation, with retailers embracing data-driven strategies and diversified sales channels to cut costs and streamline operations. Many retailers in Vietnam are laying the groundwork to build a modern store experience. Photo courtesy of Zebra. The positive assessment was announced at the launch of Zebra Technologies Corporation, a global leader in digitizing and automating frontline workflows 17th Annual Global Shopper Study on Tuesday. In Vietnam, the total retail sales of consumer goods and services saw a year-on-year increase of 8.5%, reaching over VND5.2 trillion ($207.5 billion) from January to October 2024, according to the General Statistics Office (GSO). The Ministry of Industry and Trade has also forecast that Vietnam’s retail market to reach $350 billion by 2025, underscoring the sector’s robust trajectory. “Many retailers in Vietnam are laying the groundwork to build a modern store experience,” said Christanto Suryadarma, sales vice president for Southeast Asia (SEA), South Korea and Channel APJeC, Zebra Technologies. However, the study also shows shoppers are not the only ones who are worried about the impact of theft and crime on the in-store experience. The majority of retail associates (84% globally, 72% in Asia Pacific (APAC) […]

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