Your browser does not support the audio element. Việt Nam’s retail sector is rapidly advancing its digital transformation, with retailers embracing data-driven strategies and diversified sales channels to cut costs and streamline operations. Many retailers in Việt Nam are laying the groundwork to build a modern store experience. — Photo courtesy of Zebra HÀ NỘI — Việt Nam’s retail sector is rapidly advancing in terms of digital transformation, with retailers embracing data-driven strategies and diversified sales channels to cut costs and streamline operations. The positive assessment was announced at the launch of Zebra Technologies Corporation, a global leader in digitising and automating frontline workflows 17th Annual Global Shopper Study on Tuesday. In Việt Nam, the total retail sales of consumer goods and services saw a year-on-year increase of 8.5 per cent, reaching over VNĐ5.2 trillion (US$207.5 billion) from January to October 2024, according to the General Statistics Office (GSO). The Ministry of Industry and Trade has also forecast that Việt Nam’s retail market to reach $350 billion by 2025, underscoring the sector’s robust trajectory. “Many retailers in Việt Nam are laying the groundwork to build a modern store experience,” said Christanto Suryadarma, Sales Vice President for Southeast Asia (SEA), […]