Global Edition Analytics The improved analytics are helping the post-acute healthcare organization’s members find new patients, expand into new markets and meet their business goals. Ryan Ball, vice president of VGM Market Data, a division of VGM & Associates VGM & Associates, a massive service organization for post-acute healthcare, serves thousands of different providers of all different sizes, from single independent practices to large regional and national chains. THE PROBLEM When challenged to offer them more accurate business intelligence, VGM knew the needs of all of its members were quite different. There’s a need to help members better understand and become more efficient in their respective markets, which basically means they want to find and treat more patients. "We’re always looking to provide a greater level of market intelligence and allow our members to help them to do business more efficiently, whether that’s identifying who the key doctors are prescribing particular products in their market, or discovering which payers are actively reimbursing for a particular product at what particular rate; or really even providing volumetric solutions to different manufacturer and vendor partners out there," said Ryan Ball, vice president of VGM Market Data, a division of VGM & Associates. […]
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