Valley Bank’s digital transformation in action at flagship Fifth Avenue branch in Manhattan. Courtesy of Valley Bank/Adrenaline. Is traditional banking dead? "Traditional banks are still struggling to create a compelling user experience," wrote Emily Mason in Forbes , noting that polls show a current low American consumer confidence in traditional banking coinciding with the rise of "neobanks" (like the Apple partnership with Goldman Sachs) in the wake of the SVB collapse . In these conditions, what can traditional banks do to create that "compelling user experience" to win back customer confidence? Use technology and the human touch, argued representatives of Valley Bank, during an exclusive interview with Digital Signage Today via video link, in which the team described each step of a major digital transformation Digital Signage Today covered in February . Valley is still growing after over a century of operation, and thanks to customer-focused initiatives like this, along with its deeply human approach to banking, representatives said the bank enjoys strong user reviews and confidence, and looks forward to an ever brighter future as it leans into innovation mixed with the human touch. "Adapt and overcome" Mark Beausoleil, EVP, director of retail banking, Valley Bank. "We have […]
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