Lily Varon , principal analyst at Forrester , analyses the 2025 payments and ecommerce industry trends in the US. Payments are ubiquitous and conceptually simple. We exchange money for goods or services. And yet, how payments actually work is so fastidiously niche, obscure, and complicated. If you’re anything like me, you leave many presentations about the future of payments feeling one of two ways: completely overwhelmed by the nuance and the relentless pace of change or completely underwhelmed because we’re talking about decades-old “innovations” in digital payments or consumer trends. I’d like to strike a different and, hopefully, more balanced note with you to understand the trends shaping the payments industry in the US today, and those that will shape the future. To do so, I’m borrowing a tool from another industry I love – art and its iconic colour wheel. Why is the colour wheel so useful to understand the future of payments? There are primary payments trends that are akin to primary colours. Discussions about the future of payments can seem like old news because we overemphasise primary payments trends like digital transformation, security enhancements, and personalisation. There are advanced trends because the primary trends influence each […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
