Image Credit: Shutterstock (Image credit: Shutterstock) In today’s fast-paced world, businesses face a perfect storm: rising customer expectations, talent shortages, and economic turbulence. The playing field isn’t level – while legacy organizations struggle to adapt, nimble start-ups are leveraging cutting-edge tech to disrupt industries. For established players, digital transformation isn’t just an option – it’s a lifeline. However, even with the most detailed roadmaps and the best intentions, business transformation is not a guaranteed success. In fact, around 70% of these projects fail to deliver positive results – something that has already cost over $2.3 trillion globally. Early buy-in is crucial, but difficult to achieve when stakeholders do not see tangible results in the initial phases of a project. Therefore, those looking to undertake transformation projects need to look for technologies and techniques that will enable them to achieve long-term ambitions as well as the first quick wins. This could generate more excitement around the transformation – both internally and externally – and ultimately help to prevent future failure. Dan Truman Group Chief Strategy Officer, UK&I, at dentsu. Marketing Tech: The Game Changer for Business Transformation Business leaders are often under heavy scrutiny when it comes to justifying investment […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
