Retrieved from Unilever on November 17, 2020 Unilever today (May 30) announced that Conny Braams, its chief digital and commercial officer (CDCO), will leave the company in August 2023, per a press release emailed to Marketing Dive. A successor will be named “in due course.” “I am very grateful for Conny’s excellent leadership of our digital, marketing and commercial agenda over the last four years, and for her impressive contribution to Unilever over three decades. As CDCO she has helped to transform our company into a future-fit, fully digitised organisation,” CEO Alan Jope said in a statement. Access now➔ Jonathan Francisca / Unsplash Braams became Unilever’s top marketer in January 2020 as the company’s first chief digital and marketing officer , a title that was changed to chief digital and commercial officer in April 2022 in an acknowledgment of the connection between digital transformation, marketing and sales. Despite some investor pushback on Unilever’s purpose-driven efforts, the company’s brand marketing under Braams has continued to focus on issues like sustainability and diversity. Unilever in 2021 banned the use of the word “normal” in the advertising and packaging of its beauty and personal care brands, while the Dove Self-Esteem Project this […]
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