Many, if not most, of the businesses who remain in Russia employ communications experts or agencies, who know very well the moral, legal and reputational risks of continued operations in a country committed to crimes against humanity. Just under a year ago I introduced myself to the readers of this publication – the global PR community – with an appeal “to support Ukraine as a nascent democracy defending both ourselves and the rest of the free world” as I tried to convey the shock and horror of an unprovoked war. A year ago, I thought that the communications community responded. PRCA and ICCO quickly formed the Ukraine Communications Support Network (UCSN), which I now co-chair with David Gallagher, and through it countless individuals and agencies have volunteered hundreds of hours of time organizing dozens of projects to promote humanitarian aid, counter propaganda, and amplify campaigns from Ukrainian creatives. In fact, PRovoke Media changed the names of the geographical categories in its annual contest of cases and stopped inviting Russian judges and cases. We’ve been invited to webinars, podcasts, live conferences and even a major Japanese television documentary, all in the spirit of unity and empathy from colleagues around the […]
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