Nataliya Andreychuk is the CEO of Viseven . She is a leading digital transformation evangelist for the pharma and life sciences industries. getty Do you remember the For Dummies books that were popular years ago? Were they incredible pieces of literature? Of course not, but they tried to make learning about a topic easier to help readers solve a problem without too much effort and ultimately understand something they were unfamiliar with before picking up the book. As someone who’s been in the marketing technology industry for over a decade, I’ve met my fair share of people who try to use terminology without understanding its meaning. It may be challenging to learn the ever-evolving language, but it is important to always be on top of the latest fads and trendy words in your industry. So, let’s talk about some of the terms we use in marketing technology, what they mean and, most importantly, how to uncomplicate them for your clients. What Is Martech? Marketing technology, also known as martech, is a term used to describe specialized software for solving digital marketing tasks. In other words, when talking about martech, we may assume some highly specialized solutions developed for a […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
