UK’s Admiral selects Google Cloud to enhance digital transformation

Google Cloud, CryptoWire Admiral, a financial services company in the UK and part of the Admiral Group, has selected Google Cloud as a strategic cloud partner. Under this partnership, Admiral’s core insurance operations, including insurance policy administration and digital systems, will now be powered by Google Cloud. The company will also use Google Cloud technologies to develop new digital products and services, such as making further improvements to its customer-facing mobile app. “With our customers at the heart of everything we do, Admiral is delighted to join forces with Google Cloud to help us achieve our strategic goals,” said Admiral CIO Alan Patefield-Smith . “Google Cloud’s cutting-edge tech and expertise allows us to accelerate our digital transformation journey and helps us to deliver forward-thinking customer experiences.” The partnership with Google Cloud covers four core areas: Data and AI: Admiral will continue to leverage Google Cloud’s data analytics, machine learning and generative AI capabilities to strategically enable data-driven decision making across the organisation. Digital experiences: Using its centralised view of data, Admiral will deliver more personalised and seamless digital experiences to its customers, including personalised offers and tailored services. Admiral will also use Google Cloud to bolster its digital channels, […]

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