04 November 2024 TU Media has been delivering news, insights and content about technology to the Norwegian public since 1854. Starting life as Polyteknisk Tidsskrift – the oldest magazine of its kind in the world – the brand has blossomed into a multifaceted media company driving innovation and creativity among technologists and engineers through its publications tu.no , digi.no and Teknisk Ukeblad, events and services. An area where TU Media has shown tremendous growth is in subscriptions, to boosting conversions by 40% and reducing churn by 20%. One of the steps in TU Media’s subscription journey has been taking part in the FIPP/Atlas Subscription Growth Course. To discuss their experiences during the course, the company’s digital transformation and the changing media landscape in Norway, we caught up with Svein-Erik Hole, Digital Media Editor and Head of Subscriptions, and Jonathan Janssen, Head of Product Development. Why did TU Media sign up to the FIPP/Atlas Subscription Growth Course? Svein-Erik Hole: We are quite new to digital subscriptions and have been doing it for six years. We’re a small company so we are always trying to learn about tactics, the best cases and how we can learn from others to improve – […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
