A wide intellectual range of motion enables an entrepreneur to turn an idea into a revenue growth opportunity. Business plans are like mining for gold. Miners had to start with only an educated guess on an area, canvas a stream, then pan and sift endless piles of dirt. Prospecting is largely gone, but it’s a useful metaphor for how business leaders take a problem, solve it, refine it and continually revisit and adapt — even to the point of tearing down the essential points of their business. This ability is called "intellectual range of motion," and it’s one of a business leader’s most important tools — especially if you’re selling your expertise. Peloton, for example, continues to display this intellectual range of motion. While it had a few pain points — lower subscription growth, stock redemption issues and a wave of layoffs — Peloton shows a willingness to explore and change direction. Today, Peloton has 5 million customers and is worth $3 billion. However, despite significant brand equity, Peloton is substantially changing its business model. The company is muddying the waters of the service-based business vs. product business dynamic and rolling out a "Fitness as a Service" product where […]
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