Traditional malls in China accelerate digital transformation

As dusk fell, Sanlitun, a popular destination for shopping, dining, and entertainment in Beijing’s Chaoyang district, was teeming with visitors. There, the crowds encountered various types of "intelligent" elements. It was the peak time for dining. Robots were seen guiding diners to queue and leading the way in many restaurants. Photo shows the business district around the Jing’an Temple in east China’s Shanghai. (People’s Daily Online/Xu Kunde) In parking lots, there was no line waiting at the exit. With WeChat mini-programs on their mobile phones, consumers could park intelligently, inquire about free parking length and pay parking fees. They could even order valet parking and other services on these mini-programs. In a beauty store in the TaiKoo Li Sanlitun complex, customers were trying makeup in front of augmented reality-enabled "magic mirrors," which were able to show before-and-after images. These "magic mirrors" clearly displayed makeup effects, providing customers with better references in selecting and buying suitable cosmetics. Shopping malls and districts are important parts of a city’s business infrastructure, serving as carriers to promote circulation innovation and nurture emerging consumption. At present, many brick-and-mortar stores in China are adapting to new changes in demands for consumption upgrades by employing new […]

You may also like...