As Topgolf Callaway Brands transitions from focusing on manufacturing golf equipment to integrating its apparel and technology acquisitions, digital transformation is helping drive its future. Credit: Fabio Casanova / Topgolf Callaway At Topgolf Callaway Brands, digital transformation has been a key enabler of strategic growth and expansion, laying the foundation for the company’s future. Ely Callaway Jr. founded the company in 1982, buying Hickory Stick USA golf clubs after that maker started running low on funds. In 1986, the company released the Big Bertha driver using computer-controlled manufacturing machines. While golf clubs and golf balls remain the company’s beating heart, over the past 40 years its revenue mix has shifted to include apparel and gear. Its acquisition of Topgolf International, completed in March 2021, added technology and tech-enabled entertainment to the mix, pushing the company toward digital transformation. “The acquisition of Topgolf, I would say, is the final move to get into the digital space as a brand,” says Fabio Casanova, IT global solution advisor and retail solution architect at Topgolf Callaway. “Topgolf is known for its venues, for the locations, but what many people don’t know is that Topgolf have the IP for the Toptracer technology.” Toptracer is […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
