Ancillary | Digital Transformation | FTE Event News | On the Ground | Up in the Air // Mar 2025 As technology evolves, customers expect their travel experience to adapt and evolve in a way that is intuitive, contextual and seamless. In the ancillary & retailing space, progressive airlines and airports are embracing advanced technologies and innovative strategies to transform the customer experience. In part 2 of our comprehensive focus, daa (operator of Dublin and Cork airports), Lufthansa Group, Heathrow, PLAY Airlines and Fraport share their insights into the top ancillary & retailing trends to watch in 2025. You can view part 1 of our focus on ancillary & retailing trends – featuring Vantage Group, Air France-KLM, Threedot, Munich Airport, Oman Air, nlmtd, Vancouver Airport Authority, and Kinetic Consultancy – by clicking here . daa on tailored experiences, cutting-edge tech, experiential activations and more daa’s airports are enhancing facilities, services, and experiences to cater to the growing demand for quality products including transforming the retail and food & beverage offers, developing a more luxurious lounge product, and upgrading and elevating the service offer within the private terminal facility – Platinum Services. Travellers increasingly expect end-to-end personalisation at every step […]
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