To transform the enterprise, IT needs to rebrand itself as an innovation and growth engine… CIOs as Storytellers of Business TransformationPhoto by Melanie Deziel on Unsplash Considered the “father of modern business management,” Peter Drucker believed that the purpose of a business distills down to “creating a customer.” And to do that well, he advised successful business to focus business strategy and resources on two basic functions: “innovation and marketing.” In an era of accelerated AI disruption, on top of rapid digital transformation imposed on companies as the world shut down in 2020, Drucker’s wisdom is worth revisiting, again. ChatGPT and generative AI seemingly came out of nowhere in late 2022, becoming the fastest-growing tech of all time—faster than TikTok, Instagram, and the iPhone. Achieving 100 million monthly users within 90 days isn’t just a milestone in consumer adoption, it changed the trajectory of every organization for the second time since 2020. Every CEO is tasking leaders to develop an AI strategy to define not only digital transformation, but also business transformation. According to a report by McKinsey , CMOs are already being charged with driving growth. That leaves CIOs (or CTOs/CDOs) to drive innovation. In my experience however, […]