To drive digital transformation, ‘getting the data right’ is key

An analyst using a data management system With the hype around AI and other technologies still buzzing, digital transformation remains a top priority for CFOs. But in order for companies to make real headway on their digital transformation initiatives, they need to put data governance and skills first, said Sharon Bhalaru, partner in consulting at accounting and consulting firm Armanino LLP who specializes in technology issues. “The area where I would put a lot of focus on for our clients is around getting the data right,” she said in an interview. “The ability to use all the new features with AI are really going to be bottlenecked by bad data.” Access now➔ If firms lack data governance or if their systems are cluttered — clogged with duplicate customers and addresses, for example — then the insights they gain from their predictive analytics are “not going to be very valuable,” she said. Going back to the basics and understanding one’s data structure is key, said Bhalaru. “Do you know, what are your strategy and your firm goals, and are you connecting the dots back to your project goals and what you’re trying to achieve with the digital transformation?” she said. […]

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