Time for investors to take a closer look at the digital transformation in CEE

Craig Turp-Balazs Craig Turp-Balazs CEE is experiencing an economic overhaul driven by digital solutions that are revolutionising industries such as manufacturing, banking, and logistics. Investors who have hitherto ignored the region need to start taking a closer look. That Central and Eastern Europe is emerging as a major player in the global digital economy, with digital transformation creating a wealth of opportunities for investors, is no secret to those with a presence in the region. This rapid shift is reshaping traditional industries, driving innovation, and producing a new generation of tech start-ups. With (in some parts, at least) strong government support and a wealth of untapped potential, the region is poised to become a significant destination for digital investment. However, for this transformation to be inclusive and sustainable, targeted efforts are needed, especially to support female founders, who remain significantly underfunded. It also requires investors who have hitherto ignored the region to take a closer look. The emergence of CEE as a global investor Soft power and FDI inflows: Understanding the relationship Once considered peripheral, CEE has become integral to the EU’s economic wellbeing CEE is experiencing an economic overhaul driven by digital solutions that are revolutionising industries such […]

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