Time for industry to stop ‘Dream-Selling’ digital transformations

The digital transformation landscape is fraught with challenges and often littered with costly failures. To ensure success, the industry must shift from "dream selling" to delivering true value. By emphasising proper design, understanding real business needs, and utilising proven solutions, companies can achieve meaningful and sustainable results in their digital transformation initiatives. Time for industry to stop ‘Dream-Selling’ digital transformations It’s a little talked about, but concerning, fact that around 75 per cent of businesses that invest in digital transformation to increase productivity, gain competitive advantage, or enjoy other benefits, don’t realise the outcomes required on the solution that was sold to them. More daunting is that only around five per cent of digital transformation projects achieve the outcomes promised at the start, on time and within budget. Another 20 per cent of them, while not complete failures, deliver the business benefits the project intended to achieve, but either over budget, behind time or both. The rest are among the millions of dollars’ worth of projects that are half-finished, abandoned, or irreparable. The funds wasted on these projects extend beyond the project costs, with the failure also delivering a massive hit to a company’s bottom line, decreasing staff satisfaction […]

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