Topics Innovation Disruption Innovation Strategy Developing Strategy Subscribe Permissions and PDF Share Carolyn Geason-Beissel/MIT SMR | Getty Images The Research The authors conducted numerous interviews and onsite observations during a period of six years at Australian retail chain Woolworths as it engaged in strategic competition with Amazon. They then reviewed dozens of case studies on digital disruption and digital strategic competitions, as well as scientific literature on information systems and strategic management pertaining to digital disruption, strategic competition, and organizational search. The authors then built a computational simulation model that investigates various conditions under which companies should invest in digital disruption and/or commit to an adaptation strategy. Leaders who are shaping digital strategy face a fundamental dilemma: Should they try to disrupt the market, using digital technologies to reshape both the value chain and performance expectations? Or should they try to adapt , using digital technologies to enhance the company’s existing value chain? This choice has critical implications for an organization’s performance, yet many leaders struggle to frame the decision. It is tempting to think that a digital disruption strategy is always the best choice. Netflix famously redefined customer expectations in the movie rental market by making content accessible […]
Three Questions to Ask About Your Digital Strategy
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